New Truth In Advertising


Before we knew that big tobacco purposely made their cigarettes highly addictive, we were mostly worried about emphysema.

There are new warning labels on cigarette packs. This is what it says:

A Federal Court has ordered Lorillard, Altria, Philip Morris USA, and R.J. Reynolds Tobacco (the previous maker of Winston) to make this statement about the addictiveness of smoking and nicotine.

  • Smoking is highly addictive. Nicotine is the addictive drug in tobacco.
  • Cigarette companies intentionally designed cigarettes with enough nicotine to create and sustain addiction.
  • It’s not easy to quit.
  • When you smoke, the nicotine actually changes the brain – that’s why quitting is so hard

What is more important is what this “doesn’t” say. James Dean looked cool when he smoked. He controlled his destiny by choosing the technique of slow suicide. Even though, ultimately, he supported “the man”, he still defied “the man” by using “the man’s” product. In the end, he showed them what’s what by dying in a fiery car crash.

As a consumer, I want more. I’m looking for more transparency. This:

A Federal Court has ordered (Fill in your favorite evil corporation, mine is currently Procter & Gamble®) to make this statement about how they profit and conduct business.

  • Corporations, by nature and definition, are greedy. Greed is a deadly sin.
  • Corporations intentionally discover new ways to give you less and charge you more, especially when they control a market. EpiPens®, anyone?
  • Their product becomes necessary whether you live or die.
  • After you buy the product, you are oddly satisfied – and that means profits are growing.

Until they put warnings on Catholic churches, make mine Marvel.

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