New Truth In Advertising


Before we knew that big tobacco purposely made their cigarettes highly addictive, we were mostly worried about emphysema.

There are new warning labels on cigarette packs. This is what it says:

A Federal Court has ordered Lorillard, Altria, Philip Morris USA, and R.J. Reynolds Tobacco (the previous maker of Winston) to make this statement about the addictiveness of smoking and nicotine.

  • Smoking is highly addictive. Nicotine is the addictive drug in tobacco.
  • Cigarette companies intentionally designed cigarettes with enough nicotine to create and sustain addiction.
  • It’s not easy to quit.
  • When you smoke, the nicotine actually changes the brain – that’s why quitting is so hard

What is more important is what this “doesn’t” say. James Dean looked cool when he smoked. He controlled his destiny by choosing the technique of slow suicide. Even though, ultimately, he supported “the man”, he still defied “the man” by using “the man’s” product. In the end, he showed them what’s what by dying in a fiery car crash.

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