The day began like so many days before. I take a six-minute hot shower, until it turns cold, and then another two minutes of unforgiving ice water in order to repeat (lather and rinse). I stop at the corner bagel shop. I get a garlic bagel and three packets of cream cheese, and one grape jelly. (All generic, thus not earning a trademark or copyright.)
This bagel shop has been here since 1940. It was originally called Clark Bagel™, named after a big-eared mustached actor of the time, Clark Gable who apparently and frankly didn’t give a damn. Over time, it went through many incarnations without once closing the door for business. It was Aesop’s Bagels™, The Tower Of Bagel™, Sittin’ On The Dock Of The Bagel™, Wake And Bagel™, Bagel Watch™; a few fast food corporations tried their hand with Bagel Bell® and East coast quick-to-fail franchise, Bay Gull’s Bagels (Failed to launch so they never got a proper trademark), even Sonny Bono gave it a shot with I Got You Bagel™. For the last twelve years, it’s been called Bageltarium™.