Prince Stefan’s glassy eyes stared across vast flatlands filled with strip malls, parking lots, and gray skies. So this was America, the land of the free. He was, at best, underwhelmed. It was most puzzling to see so many mattress stores: Mattress Firm®, The Mattress Factory®, Sunrise Mattress®, Sleepy’s®, Raymour & Flanigan Furniture And Mattress Store®, Wholesale Mattress®, Bruce The Bed King®, and Haz-Mattress®. He logically made the assumption that Americans loved to sleep.